Healthtech startup Moorula welcomes Anna Sane as new Advisory board member

Moorula is excited to welcome IVF expert and entrepreneur, Anna Sane, to its Advisory board.

Anna Sane is the Co-founder of Tilly, an innovative app dedicated to improving fertility awareness and providing emotional and knowledge support for those facing fertility challenges.

Tilly's platform offers evidence-based psychosocial support and they have helped fertility clinics across Europe and the US to integrate this support in their day-to-day care. Tilly was acquired by Rhea Fertility in 2025. 

Her personal experiences with miscarriages and a long journey to parenthood inspired her to create the kind of support she wished had existed during her own path.

- We’re thrilled to welcome Anna to the advisory team. Her deep understanding of patient needs and her proven ability to build impactful digital solutions in the fertility space makes her an incredible addition to our Advisory Board, says Charlotte Haegermark, CEO and Founder of Moorula.

About Moorula:
Moorula is an ambitious pre-product startup - aiming to build an AI-powered, holistic health management & engagement platform transforming how complex patients and clinics collaborate, communicate and follow the patient journey. This is done by focusing on patient data ownership, user-friendly design, modern integrations and enabling new ways of working.

Media contact:
Charlotte Haegermark
Founder & CEO, Moorula

Email: charlotte@moorula.com
Phone: +46737182996
Website: www.moorula.com