Healthtech startup Moorula proves 100% desirability and payment willingness in first user test
Moorula has successfully completed its first user test with highly encouraging results. All participants expressed both a strong desire to use the platform and a clear willingness to pay for the service.
The test, conducted with individuals who have undergone or are undergoing IVF treatment, confirmed that Moorula's concept meets a pressing need for better structure, communication, involvement, data management, overview and team support during the IVF journey. Several participants described the platform as something they "wish had existed" during their own treatment.
- "We're thrilled to see 100% of users confirming both desirability and payment willingness. It validates not only our concept but also the practical and emotional support we’re bringing to the fertility/healthcare space," says Charlotte, Founder and CEO of Moorula.
The user feedback will now guide the continued development of Moorula’s prototype with a focus on clinic/healthcare staff user flows, user experience and integrations.
About Moorula:
Moorula is an ambitious pre-product startup - aiming to build an AI-powered, holistic health management & engagement platform transforming how complex patients and clinics collaborate, communicate and follow the patient journey. This is done by focusing on patient data ownership, user-friendly design, modern integrations and enabling new ways of working.
Media contact:
Charlotte Haegermark
Founder & CEO, Moorula
Email: charlotte@moorula.com
Phone: +46737182996
Website: www.moorula.com