Moorula is an early-stage, kind & ambitious pre-product startup - aiming to build an AI-driven, holistic IVF-management platform - transforming how IVF-patients and clinics collaborate, communicate and follow the patient journey. 

We will empower patients to own and understand their health data and journey like never before.

Our first focus will be improving the patient experience for IVF patients and then opening the door to other complex patient groups, like: women’s health, diabetes, rehab, mental health, children’s diseases, multi-sick, obesity, elderly, cancer, neurological diseases.

Our mission is rooted in my own personal experiences of navigating complex healthcare as a patient with multiple healthcare cases and providers, both in Sweden and abroad - especially during our IVF-treatment.

I never felt seen or heard by the doctors, and putting so much energy into coordinating different doctors, data and external treatments - but I didn't manage to do this in a modern and agile way. I had to communicate with them by phone or writing letters by post because I couldn't find a secure tool to invite them to. Also, my health contacts never talked to each other to discuss my complex case, which led to poor results and I also got sick from the treatment, due to lack of collaboration and multiple perspectives.

Because of this, we are committed to building a patient-centric, collaborative, user-friendly and agile solution that redefines modern IVF-care. We believe in challenging outdated healthcare models by providing a platform that helps patients and clinics collaborate better. 

Meet Moorula. Parenthood, not paperwork.

- Charlotte Haegermark, Founder & CEO